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Story-telling, expertly delivered
When developing campaigns is it imperative to give deep thought to who will be the campaign messengers. These are people that are going to be delivering some of the most precious assets, your key...
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Tackling obesity: what needs to be on your agenda
The ‘triple bottom line’ phrase was coined ten years ago to encourage businesses to adopt a more balanced set of success measures that go well beyond just profit. Since then improvements in social...
View ArticleBloggers matter
They’re the third biggest influence on consumer buying behaviour. Need to know what’s on their radar for this year? Watch our short video.
View ArticleBloggers, trust and how to win it back
It’s not a quick fix, but watch our short film to see what matters to bloggers and therefore to your customers.
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Winning, nominated, proud to be there….
So we won the OTC Award for best marketing campaign for a non medicine, and very much to our collective pride keeping our win rate at these awards pretty much an annual constant. And being shortlisted...
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Event frenzy with results to match
Over 160 influential journalists and bloggers briefed face to face in just two weeks with nationwide coverage – so what is our secret to success? Nexus has been whipping up a media storm by running six...
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Bloggers – the opinion leaders
Research has shown that around 10% of the population can be classed as leaders of opinion – they are inquisitive, interested in novelty, opinionated, world aware and not afraid to express their views....
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Medicine recall
Nexus was requested to undertake a medicine recall for an over the counter medicine manufacturer to manage and put into place a national product recall as a precautionary measure. As part of the...
View ArticleNutrition and health food predictions for 2016
2016 will present new challenges and exciting possibilities for nutrition and health foods. Here we look at what trends and innovations we predict will affect the industry in 2016: Further nutrition...
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TOP HEALTH TRENDS FOR 2016
Re-invention of medicinal ingredients. Medicinal ingredients look set to get a make-over in 2016 as companies within the over the counter medicine sector develop new delivery formats and medicinal...
View ArticlePR for industries – how to make it work
There are key techniques for running an industry public relations campaign, to ensure it is successful in achieving its objectives and commercially fruitful for its sponsors. What are the objectives –...
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Story-telling, expertly delivered
When developing campaigns is it imperative to give deep thought to who will be the campaign messengers. These are people that are going to be delivering some of the most precious assets, your key...
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What’s new in the world of natural food?
We took a stroll round The Natural Food Show to see what was happening, at the annual showcase for natural and organic food and drink. So, what’s hot in the natural food world? Plant water Forget...
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Creative Award Winning Campaigns
THE TASK Drive awareness of the importance of brain health from cradle to grave. A core audience to influence were parents with toddlers, children and teenagers as well as consumers in their senior...
View ArticleTaking advantage of the digital world when bringing novel therapies to market
In today’s complex healthcare environment companies have more stakeholders to communicate with – regulators, payers, healthcare professionals (HCPs), patient groups, consumers, government stakeholders,...
View ArticleEx-Fever MD Frankie Oliver Appointed as new MD of Nexus Communications: Plans...
13th May, 2016: Frankie Oliver, former joint MD of award-winning consumer agency, Fever has joined Nexus Communications as MD. Frankie will lead an aggressive new growth strategy for the company that...
View ArticleBrand Revitalisation
From time to time, many brands find it tough. As a leading PR and communications consultancy we’re often asked to look at brands that need a little bit of TLC. Here are five key considerations for...
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Medicine recall
Nexus was requested to undertake a medicine recall for an over the counter medicine manufacturer to manage and put into place a national product recall as a precautionary measure. As part of the...
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Word of Mouth Marketing
It was all bellinis and brain food as Nexus sat down to hear Pret a Manger’s Marketing Manager, Mark Palmer, speak at Meltwater’s recent “Digital Word of Mouth Marketing” event. With new platforms,...
View ArticleBlogs don’t write themselves, y’know
In the early days of social blogging, when the landscape was predominantly new mums blogging about the joys and challenges of parenting and young women sharing their top beauty finds, bloggers would...
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