13th May, 2016: Frankie Oliver, former joint MD of award-winning consumer agency, Fever has joined Nexus Communications as MD. Frankie will lead an aggressive new growth strategy for the company that will see her creating a new integrated consumer communications brand, which will launch in the Autumn.
Nexus will continue to operate in health, nutrition and food PR where it has established itself as a key player with clients such as British Lion Eggs, Bausch & Lomb, Deep Heat and McCain. The new agency brand will capitalise on integrated communications briefs.
Frankie will join the Nexus Communications board which is chaired by Jonathan Choat who founded the business in 1998 and includes Board Directors Nicky Smith, who heads up the fast growing consumer health practice, Kevin Coles who heads up the market leading food and issues management practice and Finance Director, Lesley Gilbert.
Over the coming months Frankie will set about drafting in some of the industry’s best talent across planning, creative, digital, media and client services as well as setting up a new content arm. Together with the Nexus board she will also look to acquire businesses that align with the new growth strategy.
Frankie Oliver, Nexus Managing Director said: “I’m thrilled to have joined Nexus. Not only does it have an incredibly strong business, successfully built up over the last 20 years, it also has significant and commendable ambition to grow and compete through-the-line. The PR agency model is evolving beyond all recognition and our strategy will enable us to credibly win integrated work.”
Jonathan Choat, Nexus Chairman said: “Nexus has established itself as a specialist agency that truly understands the food and health sector. The launch of our new integrated communications brand means we will now be able to deliver real breadth as well as depth to our clients’ communications campaigns. We are incredibly pleased that Frankie has joined the business to lead this strategy. Not only does she have a brilliant track record, she has a compelling future vision of the communications industry that is both exciting and infectious. We need to be much more vivid, and Frankie Oliver is nothing if not vivid.”