THE TASK
Drive awareness of the importance of brain health from cradle to grave. A core audience to influence were parents with toddlers, children and teenagers as well as consumers in their senior years
APPROACH
Story telling health and wellbeing expert hub including brain function guru/researcher Professor Michael Crawford, parenting expert Lorraine Thomas, cognitive expert Dr Andrew Smith plus dietitians Dr Ruxton and Dr Derbyshire.
Research backed hub news kits and media streams positioning Equazen as the must have supplement for good brain health and cognitive function
HUB published healthcare professional reviews (Complete Nutrition) to drive credibility
Panel hub backed media event, speaker platforms (eg Food Matter’s Live), one to one media and telephone briefings with all media and digital channels
Case studies and partnership work with charities (ADDISS) and Primary School Times created ‘story colour’ and touch points with parents
IMPACT
In 9 months the media channel reach was 254.277m versus a KPI of 20 million representing excellent return of investment. For every £1 spent, Equazen reached 3,911 people