Taking advantage of the digital world when bringing novel therapies to market
In today’s complex healthcare environment companies have more stakeholders to communicate with – regulators, payers, healthcare professionals (HCPs), patient groups, consumers, government stakeholders,...
View ArticleEx-Fever MD Frankie Oliver Appointed as new MD of Nexus Communications: Plans...
13th May, 2016: Frankie Oliver, former joint MD of award-winning consumer agency, Fever has joined Nexus Communications as MD. Frankie will lead an aggressive new growth strategy for the company that...
View ArticleBrand Revitalisation
From time to time, many brands find it tough. As a leading PR and communications consultancy we’re often asked to look at brands that need a little bit of TLC. Here are five key considerations for...
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Word of Mouth Marketing
It was all bellinis and brain food as Nexus sat down to hear Pret a Manger’s Marketing Manager, Mark Palmer, speak at Meltwater’s recent “Digital Word of Mouth Marketing” event. With new platforms,...
View ArticleBlogs don’t write themselves, y’know
In the early days of social blogging, when the landscape was predominantly new mums blogging about the joys and challenges of parenting and young women sharing their top beauty finds, bloggers would...
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IPRN staff exchange report: 2016
Searching for the Danish way Having won the IPRN Project of the Year in 2015, my agency, Nexus Communications, gave me the opportunity to take up the prize of visiting one of our international partners...
View ArticleTop health trends for 2016
Re-invention of medicinal ingredients. Medicinal ingredients look set to get a make-over in 2016 as companies within the over the counter medicine sector develop new delivery formats and medicinal...
View ArticlePR for industries – how to make it work
There are key techniques for running an industry public relations campaign, to ensure it is successful in achieving its objectives and commercially fruitful for its sponsors. What are the objectives –...
View ArticleWhat’s new in the world of natural food?
We took a stroll round The Natural Food Show to see what was happening, at the annual showcase for natural and organic food and drink. So, what’s hot in the natural food world? Plant water Forget...
View ArticleChanging Perceptions of an Iconic Brand
The post Changing Perceptions of an Iconic Brand appeared first on Nexus.
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