Changing Perceptions of an Iconic Brand
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View ArticleNutrition and health food predictions for 2016
2016 will present new challenges and exciting possibilities for nutrition and health foods. Here we look at what trends and innovations we predict will affect the industry in 2016: Further nutrition...
View ArticleWhat’s new in the world of natural food?
We took a stroll round The Natural Food Show to see what was happening, at the annual showcase for natural and organic food and drink. So, what’s hot in the natural food world? Plant water Forget...
View ArticlePR for industries – how to make it work
There are key techniques for running an industry public relations campaign, to ensure it is successful in achieving its objectives and commercially fruitful for its sponsors. What are the objectives –...
View ArticleTop health trends for 2016
Re-invention of medicinal ingredients. Medicinal ingredients look set to get a make-over in 2016 as companies within the over the counter medicine sector develop new delivery formats and medicinal...
View ArticleChanging Perceptions of an Iconic Brand
The post Changing Perceptions of an Iconic Brand appeared first on Nexus.
View ArticleDefending the Vitamin Industry
The post Defending the Vitamin Industry appeared first on Nexus.
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IPRN staff exchange report: 2016
Searching for the Danish way Having won the IPRN Project of the Year in 2015, my agency, Nexus Communications, gave me the opportunity to take up the prize of visiting one of our international partners...
View ArticleBlogs don’t write themselves, y’know
In the early days of social blogging, when the landscape was predominantly new mums blogging about the joys and challenges of parenting and young women sharing their top beauty finds, bloggers would...
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Word of Mouth Marketing
It was all bellinis and brain food as Nexus sat down to hear Pret a Manger’s Marketing Manager, Mark Palmer, speak at Meltwater’s recent “Digital Word of Mouth Marketing” event. With new platforms,...
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Medicine recall
Nexus was requested to undertake a medicine recall for an over the counter medicine manufacturer to manage and put into place a national product recall as a precautionary measure. As part of the...
View ArticleBrand Revitalisation
From time to time, many brands find it tough. As a leading PR and communications consultancy we’re often asked to look at brands that need a little bit of TLC. Here are five key considerations for...
View ArticleEx-Fever MD Frankie Oliver Appointed as new MD of Nexus Communications: Plans...
13th May, 2016: Frankie Oliver, former joint MD of award-winning consumer agency, Fever has joined Nexus Communications as MD. Frankie will lead an aggressive new growth strategy for the company that...
View ArticleTaking advantage of the digital world when bringing novel therapies to market
In today’s complex healthcare environment companies have more stakeholders to communicate with – regulators, payers, healthcare professionals (HCPs), patient groups, consumers, government stakeholders,...
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Creative Award Winning Campaigns
THE TASK Drive awareness of the importance of brain health from cradle to grave. A core audience to influence were parents with toddlers, children and teenagers as well as consumers in their senior...
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What’s new in the world of natural food?
We took a stroll round The Natural Food Show to see what was happening, at the annual showcase for natural and organic food and drink. So, what’s hot in the natural food world? Plant water Forget...
View ArticleClik here to view.
Story-telling, expertly delivered
When developing campaigns is it imperative to give deep thought to who will be the campaign messengers. These are people that are going to be delivering some of the most precious assets, your key...
View ArticlePR for industries – how to make it work
There are key techniques for running an industry public relations campaign, to ensure it is successful in achieving its objectives and commercially fruitful for its sponsors. What are the objectives –...
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